Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Photographic shoot |
| Definition of the object | Positive (2) |
| Author | Ballo, Aldo Publifoto |
| Period | June 1959 |
| Place taken | Milan |
| General description of the subject | Display cabinets of "Moroni Gomma" in 1959, set up with a display of polyethylene baskets in different shapes and sizes and underwater fishing items: mattresses, mask, flippers, dinghies. |
| Technical data |
Positives - 18 x 24 - B/W - gelatin silver bromide/paper |
| Categories | Products > Miscellaneous products > Polyethylene articles |
| Products > Miscellaneous products > Sports articles > Diving masks > Galatea | |
| Products > Miscellaneous products > Sports articles > Diving masks > Nereide | |
| Products > Miscellaneous products > Sports articles > Air mattresses > Verbano | |
| Products > Miscellaneous products > Boats > Inflatable dinghies > Canoa | |
| Products > Miscellaneous products > Boats > Inflatable dinghies > Gabbiano | |
| Products > Miscellaneous products > Boats > Inflatable dinghies > Jo |
| Image 1 di 2 | |
| Number | s.n. |
| Definition | print on paper |
| Full description of the subject | "Moroni Gomma" display cabinet set up with a display of polyethylene baskets in different shapes and sizes |
| Image 1 di 2 | |
| Number | s.n. |
| Definition | print on paper |
| Full description of the subject | "Moroni Gomma" display cabinet set up with underwater fishing items: mattresses, mask, flippers, dinghies. |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.